Artist Haoyu Wu founded Haoyu Studio in 2014 to create art pieces. As he has been drinking tea for over ten years, he founded a lifestyle brand "Heretofore" in 2018 to provide teaware, tableware, and vessels for daily life. Heretofore hopes to express a continuing process of visual aesthetic development. The primary purpose of inventing pottery skills was to use. Thus the core concept of Heretofore is "designed" to "use". Contemporary designs lead people to a new way of living and a revolution of aesthetics by beginning with architecture. Art works, furniture, commodities are experiencing transformation progressively. Haoyu Wu founded Heretofore to express his ponder and experiment in this era.