BRANDS
CHINA | JEWELLERY
AMISTAD captures and preserves every moment. Through our jewelry, we aim to embody a deep understanding of cherished memories. We celebrate the brilliance of human connections, sharing the stories between the jewelry and the wearer, becoming an irreplaceable and precious symbol for one another.
The name [AMISTAD] means [Friendship] in Spanish. It is an extension of the main brand [GREY MATTER], aimed at illustrating the relationship between jewelry and people while placing greater emphasis on the way styles are presented, making them easier and more natural to incorporate into everyday life. All product designs and brand visual elements will be realized locally in Spain, authentically reflecting the relaxed styling approach. The brand will also move away from presenting collections or seasonal releases, instead offering a broader range of styling options.
We use coral red and indigo as the primary color tones. Coral red is soft, bright, warm, and friendly, creating an inviting and comfortable atmosphere. Indigo, deep and calm, symbolizes the unknown and evokes thought.
The name [AMISTAD] means [Friendship] in Spanish. It is an extension of the main brand [GREY MATTER], aimed at illustrating the relationship between jewelry and people while placing greater emphasis on the way styles are presented, making them easier and more natural to incorporate into everyday life. All product designs and brand visual elements will be realized locally in Spain, authentically reflecting the relaxed styling approach. The brand will also move away from presenting collections or seasonal releases, instead offering a broader range of styling options.
We use coral red and indigo as the primary color tones. Coral red is soft, bright, warm, and friendly, creating an inviting and comfortable atmosphere. Indigo, deep and calm, symbolizes the unknown and evokes thought.
