Dadiogaosai is a design brand that aspires to pass on traditional Chinese culture. Trying to take the traditional craft of Chinese knots and create a contemporary aesthetic, so that the contemporary and the traditional can coexist and the spirit of traditional culture can be inherited in a new way. The paradox of "da dio gao sai", which means "accidentally stepping on dog shit" in the Fujian dialect, represents luck, but also misfortune. In this iterative search, purity is extracted and then deconstructed. The combination of exquisite craftsmanship and modern design serves a dual purpose: to dismantle and reconstruct the norms and values of traditional culture.