BRANDS
SOUTH KOREA | STREETWEAR
GOODBOY was created by director Jinkoo Lee in 2019. With an urge to design everyday clothing with unexpected, high-quality details. Experimental use of colour and fabrications reflect a high energy attitude. Intrinsically linked to the burgeoning South Korean music scene, GOODBOY has already been worn by stars like J-Hope from BTS, Shawn Mendes, Nana Ou-Yang and Yang Mi.
