BRANDS
FRANCE ｜ JEWELLERY
Founded in 2019, the brand is named after its founder Helena, alumni of the Studio Berçot in Paris. She worked for Chloé, Sonia Rykiel and Simone Rocha before settling under her own name. Her previous work experience has polished her idea about outline of modern women, and she also has more skillful grasp of the color matching and flower shape of the beads. Since its launching, the brand has received a great interest from a lot of Press from Numero Magazine to Teen Vogue.
