JOSEPH is a British contemporary designer brand with a strong core of luxury essentials. It was founded in 1966 by Casablanca-born Joseph Ettedgui. He was an early champion of now-iconic design houses and he inspired customers to appreciate the contemporary. The JOSEPH own label was created in 1983, providing women with a complete modern wardrobe. Today, JOSEPH has 23 global stores and over 400 stockists. Contemporary, sophisticated and effortless— the collections are defined by their quality and flawless fit. Attention to detail and a dedication to craftsmanship runs through each garment. Under the vision of Co-Creative Directors, Anna Lundbäck Dyhr and Frederik Dyhr, who joined JOSEPH in 2020, the brand is creating a balance between fashion and a timeless wardrobe of luxury essentials.