BRANDS 





CHINA | STREETWEAR


Founded in 2020 by Markus Boer and QIQI, MEFUR breaks up the conflict between fashion and wearability, reaches the high demands of being chic and “personal” by all the fashionistas. Following the vision of QIQI and Markus, MEFUR has gathered a group of talents from all over the world, not afraid of pushing the boundaries. MEFUR stands for 'Modern, Exclusive, Fun, Unique, Refreshing', and that's exactly how people feel about the brand.

When speaking of MEFUR, people usually describe it as unique, cool, youthful, “fun chic” and full of interesting sci-tech elements.

MEFUR is inspired to break the traditional down jackets, and to create something fun and new while extremely comfortable to wear. It has set its mind to become a recognizable and memorable full fashion house with diversified and creative designs.