BRANDS
SOUTH KOREA | FOOTWEAR & BAG
Launched in November 2016, 'OSOI' is a women's bag & shoe brand based in Seoul. While the company recorded steady growth with its fresh design, excellent quality, and proactive production planning with their own factory, it has achieved significant growth in the industry within a short period of time as it became more widely known to the public due to celebrity issues in August 2018. ‘OSOI’ means 'slowly' and 'not rushing’ in Japanese. It has the meaning of wanting to ‘keep our own pace even if we go a little slower’, which aligns with the brand's identity.
